Future of TV Briefing: The case for and against The Trade Desk’s CTV platform

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year.

• Programmatic TV
• Comcast the cord-cutter, MLB’s streaming rights and more

The Trade Desk’s decision to develop a connected TV platform is weird. Weirder even than a chicken sandwich chain creating a streaming service. But apparently it’s happening.

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