Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.

• Moneyball
• Skydance’s Faustian bargain, NBCUniversal’s ESPN, Netflix’s video podcast push and more

Streaming has overtaken traditional TV when it comes to overall viewership. But sports still tilts the balance back to traditional TV in a way that can make traditional TV the baseline for advertisers.

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