Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

• WTF is device attestation?
• Netflix’s video podcast plans, Apple’s (lack of) ad plans and more

In the cat-and-mouse game of CTV ad fraud, the cat has a new mousetrap. IAB Tech Lab has introduced device attestation as a new system for combating device spoofing, or fraudsters imitating CTV devices in order to siphon streaming ad dollars.

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