Generative AI, not ad tech, is the new antitrust battleground for Google

Independent publishers say Google’s AI Overviews have left them in a no-win bind — and they’re taking the fight to EU regulators.

The Independent Publishers Alliance, which has 45 members, non-profit big-tech watchdog Foxglove Group, and U.K.-based non-profit advocacy group Movement for an Open Web, have filed a joint complaint with the European Commission and the U.K.’s Competition Markets Authority (CMA), requesting they take immediate action against Google to prevent what they describe as irreparable harm caused by Google’s AI Overviews.

Currently, publishers using Google search claim they are unable to opt out from their material being ingested for Google’s AI large language model training and/or being crawled for summaries, without losing their ability to appear in Google’s search results.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.