Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies

This story was originally published on Modern Retail.

Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in its products and stores over the next two years.

The investment comes alongside a new business strategy called “Because it Matters” that will define its future growth, with efforts such as a new brand campaign, seasonal pricing initiatives, expanded employee training and store remodels.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.