Google adding Ethereum Name Service data into search results through Etherscan

Tech giant Google has integrated Ethereum Name Service (ENS) data into its search results through data available from Etherscan.

CryptoSlate confirmed this feature by testing it with several ENS addresses, including Vitalik.eth, an address belonging to Vitalik Buterin, the co-founder of the Ethereum blockchain network.

The displayed result showed the address details like the Ethereum balance and the timestamp of the last transaction. The data was collected from Ethereum block explorer Etherscan.

Google ENS search results. (Source: Google)

ENS is a naming system for the Ethereum blockchain that adds human-readable names to various resources, including crypto wallets.

Brantly Millegan, a former core member of the ENS team, first shared the development on social media platform X (formerly Twitter).

Google’s growing pro-crypto leanings

This move underlines Google’s growing involvement with crypto and blockchain technology. Previously, the tech giant enabled users to check Ethereum address balances directly through its search engine.

In addition, the firm also initiated a countdown to the Ethereum Merge event in 2022 by featuring animated pandas moving in sync.

Last year, Google revised its crypto advertising policy to include “Cryptocurrency Coin Trusts.” These products enable investors to trade shares in trusts holding digital assets.

Consequently, Bitcoin ETF products from notable asset managers like BlackRock now appear in search results for queries like “bitcoin ETF.”

ENS token spikes

News of the Google feature on social media has helped the ENS token reverse its current downward trend, gaining around 6% in the last 24 hours to trade at $21.56 as of press time, according to CryptoSlate’s data.

Over the past months, the project has achieved several milestones, including becoming fully decentralized and scoring a pivotal partnership with GoDaddy, a domain registrar.

Jeff Lau, a developer with ENS, said these moves are geared towards “humanising web3.”

He said:

“We envisioned ENS as a naming system to name crypto addresses, and to a large extent, we still remain true to that. But as web3 users, the meaning of an address is so much more, it can be your farcaster id, your crypto payment address, a DAO contract and more.”

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