Google and Netflix partner to create a marketing marvel

Netflix and Google have joined forces to bring shoppable integration to the popular streaming series “Emily in Paris”.

This partnership marks an exciting new chapter for both companies as they harness the power of technology to revolutionize the way viewers interact with their favorite shows.

The core concept behind the initiative is Google’s Lens technology. By using a mobile device, fans can now scan and shop the stunning outfits worn by Emily, played by the captivating Lily Collins. This seamless shopping experience is made possible through Shop with Google, allowing users to directly access similar items based on the show’s iconic fashion.

Custom content for Netflix’s ad-supported plan

The partnership also extends to Netflix’s ad-supported plan, which features custom content tailored specifically for this collaboration.

Shoppable pause ads offer viewers a chance to pause their favorite scenes and use Google Lens to scan images, instantly directing them to shopping pages.

Additionally, title sponsorships for season four of Emily in Paris further solidify the partnership between these two industry giants.

Google Lens users can easily search for any product they see (Image credit) A new era of entertainment and commerce

This groundbreaking effort demonstrates Netflix’s commitment to delivering unique, engaging experiences that blur the lines between entertainment and commerce.

By partnering with Google, the streaming giant is not only enhancing its advertising capabilities but also providing viewers with an immersive and interactive experience that goes beyond traditional advertising methods.

Rapid growth for Netflix’s ad-supported tier

As Netflix continues to grow its ad-supported tier at a rapid pace, this collaboration serves as a testament to the power of innovative partnerships in shaping the future of entertainment.

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With 40 million global monthly active users on the ad tier, it’s clear that this shoppable integration is resonating with fans and driving growth for both companies.

Exciting future possibilities

From in-person activations in Los Angeles to trivia nights, this partnership has already sparked excitement among fans of “Emily in Paris”.

As we move forward, it will be fascinating to see how Netflix and Google continue to push the boundaries of what’s possible in the world of entertainment and commerce.

One thing is certain: This collaboration has opened up a new realm of possibilities for viewers and brands.

Featured image credit: Netflix