Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
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Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been prohibited in a landmark ruling in its year-long antitrust saga; developments that will unquestionably reshape the digital marketing industry.
Justice Amit Mehta issued the orders today (Sept. 2) in a Washington D.C. court after initially ruling against Google almost a year ago, with lawyers for both sides pleading their cases after remedies were proposed in November 2024 when the Justice Department formally tabled its motion to force the sale of Chrome.
Furthermore, Google must share certain search index and user-interaction data (not ads data) with “Qualified Competitors” and offer them search and text ads syndication services on commercial terms. This is to help rivals build competitive offerings.
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