In graphic detail: How AI is going to shape influencer marketing next year
For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt.
Which is why Digiday has charted what influencer marketing is expected to look like next year, how creators expect it to transform their landscape and whether or not consumers are really on board with any of it.
Marketers are open to influencer marketing operations becoming automated with AIWe saw the industry in uproar over the numerous headlines back in summer about Meta’s CEO Mark Zuckerberg stating that by the end of 2026, the full ad process will be automated. But it turns out, a number of marketers actually think creator marketing operations should be automated too.
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