Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025

The Super Bowl is a pricey party. But it’s not the only joint in town.

Shared moments like the big game — which last year was watched by an average of 123.4 million U.S. viewers, second only to the Apollo moon landing in July 1969 — are more valuable than ever.

Getting a brand in front of those viewers isn’t cheap. A 30-second spot during the big game carried a $7 million sticker price during Fox’s upfronts this year. Last-minute spots freed up by brands pulling their ads (some in response to the California wildfires) went for as much as $8 million, according to Adweek.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.