How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it

As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content.

For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.

Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.

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