How Future is using its own AI engine to turn deeper engagement into ad dollars 

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.

The publisher’s new proprietary AI-powered content categorization engine, called Advisor, acts like a “brain” trained on Future’s internal data, according to Jamie Samuel, head of commercial products at Future. Built into its audience data platform Aperture, Advisor lets Future quickly test an “unlimited” number of approaches to keep users engaged on its sites, ranging from chatbots to content recommendation widgets, he said.

Advisor uses machine learning and OpenAI’s large language models to analyze articles in real-time across Future’s over 50 publications, including Marie Claire, Who What Wear, Tom’s Guide and The Week. 

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