How The New York Times is betting on a new family plan to grow its digital subscriber base and revenue

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue.

The strategy in the immediate is centered around a new subscription tier, launching today, Ben Cotton, The New York Times’ head of subscriber growth, told Digiday.

The New York Times will begin offering a family subscription on Monday, allowing up to four people (they can be friends, too) to join one plan to get access to news and non-news products (such as Games, Cooking and The Athletic). It costs $30, $5 more than an All Access subscription to the Times. Existing subscribers can also upgrade to this plan.

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