How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley

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Last year Architectural Digest switched up its e-commerce strategy. Having added affiliate links to its “Open Door” YouTube series showcasing celebrities’ decked-out abodes in 2021, the Hearst-owned publication started redirecting viewers from the Google-owned video platform to its own site to shop the decor.

“It’s a much, much deeper, richer experience for the user to go to our site. It’s more fully shopped-out there, and it’s more visual. We can put photos of all the items,” sad Amy Astley, global editorial director at Architectural Digest, on the latest Digiday Podcast episode.

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