How Substack creators are pooling audiences with live video co-hosting

Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts.

It’s been one month since Substack enabled video posts — previously a desktop-only function — on its mobile app, and two months since the platform expanded live video to all creators, with the ability for creators to team up and pool viewers as one of the features.

It’s early days, but so far seven creators have told Digiday that they are pleased with the results. 

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