ikas Review and Step-by-Step Tutorial for 2024

Although finding a suitable ecommerce platform for your business is essential, it can also be time-consuming. There are so many popular solutions out there – Shopify, Bigcommerce, and Wix, to name a few!

However, there are also emerging platforms worth considering for their unique offers, and this review does precisely that.

We’re zoning in on one such ecommerce solution designed to suit businesses of all sizes: ikas.

In this ikas review, I'll discuss the features, pros, cons, and prices of this platform and then provide a step-by-step guide for using it.

That’s a ton of information to get through, so let’s make a start on this ikas review!

ikas Review: My Bottom Line Upfront

If you haven’t got time to read through my entire ikas review, here’s a quick summary:

ikas is an ecommerce platform suitable for all business sizes, but it places particular emphasis on small and medium-sized businesses and solopreneurs.

Users can create online stores within minutes without any technical knowledge or expertise with ikas. You can sell physical and digital products on your ikas store and manage omnichannel selling on various marketplaces, including Amazon (all from the convenience of a single dashboard).

It's worth noting that your marketplace inventory automatically updates when you make a sale on your ecommerce website.

ikas offers a free 7-day trial and three price plans after that. Each plan includes a generous number of features, including free customer support, 16 contemporary website themes, an SSL certificate, unlimited product uploads, site traffic, and web space.

Themes are customizable and can be modified using the ikas drag-and-drop theme editor. ikas also offers a range of marketing and automation features on each price plan.

Abandoned cart reminders and marketing promotions (e.g., 3 for the price of 2) are available on all plans.

What is ikas?

Founded in 2017, ikas has offices in Berlin and Aalen, Germany, as well as Istanbul and Ankara, Turkey. It’s primarily aimed at European and Turkish eCommerce entrepreneurs and companies, and at the time of writing, 6,000 businesses use it to fuel their websites.

Its website has testimonials from some of its prominent customers, including OzNatur ,LSTNR clothing, and Hofkueche.

ikas’s site tells us that you can “easily build your eCommerce website in three straightforward steps” and boost sales using its marketing automation features. We’ll explore this in more detail below.

Every aspect of your e-commerce site is managed from a single dashboard, and you don’t need any technical knowledge to use the platform.

Selling products from your ikas e-commerce store is seamless, and omnichannel selling is just as easy – this includes physical stores and online marketplaces such as Amazon and Zalando.

You can sell physical and digital products using ikas, and it’s also worth highlighting that ikas is powered by AWS servers across Europe.

Each price plan includes a free SSL certificate, PCI-secure payments, and unlimited product, traffic, and web space.

ikas Features

Now we’ve covered the basics, let’s turn our attention to ikas’s core features:

Website Themes: There are 16 image-led, contemporary, and attractively designed themes to choose from. One-Page Checkout: Each ikas theme offers a one-page checkout, i.e., customers can complete purchases from the convenience of one page. This includes adding their name, address, shipping method, and payment. Theme Editor: You can customize these themes using ikas’s drag-and-drop template editor. More specifically, you can edit images, text, videos, and other content to suit your brand. You can also SEO-optimize themes (i.e., add meta tags, titles, and descriptions). ikas App Store: Accessible via your ikas dashboard, Integrations are split into the following categories: Fulfillment and Logistics: integrates with SendCloud Accounting: integrates with Zero and PDF Invoices Marketplace: integrates with Printful International Commerce: ikas integrates with UPS, OPLOG, Navlungo, and Sendcloud. This lets you provide customers with localized product prices, website translation, and currencies. You can also offer shoppers the following payment options: Stripe, PayPal, and Klarna. Digital Marketing Integrations: With just a few clicks, you can integrate your ikas store with Google Analytics 4, Google Tag Manager, and Universal Analytics. You can also add your TikTok Pixel and Facebook Pixels to your store. Plus, you have access to conversion APIs. Dashboard: From the convenience of your dashboard, you can manage all your Amazon and Zalando orders, as well as your eCommerce website and physical stores. Every sale you make is automatically logged on the dashboard. So, if you make a sale via your ikas eCommerce site, your Amazon and Zalando inventory is automatically updated. Reports: From your dashboard, you can create 36 different reports, including conversion reports over various periods, products frequently bought together, best-selling product categories, and more. Unlimited Product Uploads: You can upload and sell as many products as you want. Simply add products via your dashboard and import products via a CSV or XLSX file. You can add products as a single product upload or as variant products (i.e., multiple products with different attributes such as color and size). Marketing and Automation: The cart reminder feature automatically generates targeted SMS and email campaigns if customers abandon their carts. These campaigns can include discount codes and encourage shoppers to return to their carts to complete their purchases. There are also ikas’s cross-selling and up-selling options, which allow you to offer discounted and non-discounted products on your checkout page. Advanced Product Search: Among other search settings, you can create filters to help customers find products easily on your online store. You can also set keywords for products you wish to highlight when customers search. Wish Lists: You can allow customers to create wish lists of products for future browsing and possible purchase. SEO Optimization via Meta Title and Description Length Checker: See if your meta tags, meta product titles, and meta descriptions are the ideal length (50 to 60 characters for a tag and 120-158 for a description). Simply type in your proposed meta title and description, and the tool will show it in red if it’s too short and green if it’s an acceptable length. You can also see what your meta titles and descriptions look like on Google Desktop View and Google Mobile View. Unlimited Site Traffic: ikas doesn’t impose bandwidth restrictions, allowing you to drive as much traffic as you want to your site (including on busy eCommerce holidays such as Black Friday and Cyber Monday). Unlimited Web Space: There aren’t any limitations on the number or size of the website files you can store on ikas’s data centers. ikas Pricing

Aside from its free seven-day trial, ikas offers three pricing plans. All prices are in euros, including VAT, and can be paid using Stripe or PayPal:

Starter: €25/mo paid annually or €35/mo month-to-month Hero: €69/mo paid annually or €99/mo month-to-month (this is the most popular plan) All-in-One: €199/mo paid annually or €299/mo month-to-month

All plans offer the following:

A “lightning-fast” e-commerce storefront Free customer support FreeSSL certificate SEO optimization Sales reports Unlimited product uploads/sales, site visitors, and web space 16 website themes to choose from One-page checkouts Cart reminder campaigns Wish lists Product reviews Access to digital marketing and online marketplace integrations Returns management You can sell physical and digital products worldwide You can set shipping zones based on postcodes Sell and manage in-store products You can create pricing and shipping offers Access to inventory management

However, the following features are per plan:

Starter Plan

Access all the above and:

5 employee accounts 3 stock locations (stores and warehouses) Hero Plan

All the above and:

10 employee accounts Several online shops Send automated abandoned cart reminders (these can include discount codes) via email, SMS, and Whatsapp messages (Whatsapp is optional) Product reviews – (customers can include photos) Optional cross-selling and upselling features Social login (customers can log into your website with their Google and Facebook accounts) You can offer customizable products (i.e., customers can customize these products with their brand’s texts and graphics) Extended campaign management You can offer customers the option to ‘Click and collect.’ You can offer local delivery from your store during opening hours. Amongst other things, you can send SMS notifications to customers about their order status. Manage up to six stock locations (your warehouses and stores) All-in-One Plan

You benefit from all of the above features, plus:

15 employee accounts AI-fuelled product recommendations Cart reminders via WhatsApp 10 stock locations Advanced cross-selling and upselling Extended product reviews Advanced product search Extended sales reports Multicurrency online stores B2B functions and tools

Lastly, ikas Premium is also an option. Prices aren’t available for this plan; instead, you have to complete a form with your details, and the ikas team will call you to negotiate a custom plan.

It offers everything in the ‘All-in-One’ plan, a dedicated Customer Account Manager, and the following perks:

Search result options: Create custom listing arrangements for search results according to your preferences. Product bundles: Use AI to recommend product bundles that generate a higher purchase value Advanced cross-selling: Suggest additional products to customers who have already completed a purchase Advanced reports: Generate advanced conversion and inventory reports using more than 30 data points, including traffic sources, orders, addresses, sales channels, campaigns, and more. Advanced integrations: These are available via the ikas App Store. Advanced integrations include Etsy, MailChimp, and Klaviyo. ikas Pros and Cons

No ikas review would be complete without a quick pro-cons list:

Pros