At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies

Google isn’t known for saying sorry so the fact that it’s offering something close to a mea culpa at an industry conference in Miami says a lot about the chaos its Chrome cookie plan has unleashed.

Last week, the company announced that it would continue to permit third-party cookies in its web browser Chrome, upending nearly six years of planning for many.

Despite its careful messaging, the move effectively marks the putative death of the accompanying Privacy Sandbox experimentations, and this week, Google set out on what many expected to be a (much-called-for) apology tour at the Possible conference.

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