Inside the Stream: Netflixâs Big Q4: Ads, Gaming and Harder-to-Track Future
Netflix reported strong Q4 results, adding 19 million subscribers globally to end 2024 at nearly 302 million. We discuss what was behind the growth, which was up across all regions except EMEA where it was flat. Netflix’s huge scale gives it the ability to invest heavily in content, while others are pulling back.
Netflix’s ad-supported tier accounted for 55% of sign-ups where it’s available and we talk about the role this tier has played while password sharing has been eliminated. Last, Colin explains the important role of games in Netflix’s future.
Separate, complimentary sign-up is now available for VideoNuze’s virtual CTV x AI conference on Feb. 25th. Grab a ticket now!
Listen to the podcast to learn more (33 minutes, 33 seconds)
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