The Business & Technology Network
Helping Business Interpret and Use Technology
«  

May

  »
S M T W T F S
 
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
 
 
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 

Instant Replay: Streaming Media Connect 2024

DATE POSTED:February 23, 2024
Streaming Media presented its 13th Connect virtual conference February 19 - 22, 2024, with?media industry cartographer Evan Shapiro?as host and MC.?Shapiro kicked off the event with a dynamic keynote,?digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by?Dana McGraw of Disney, titled Disney Advertising,?Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, scaling CTV advertising, measuring FAST success, and AI.