Invoca expands AI-driven marketing tool to link online ads with offline revenue

Invoca has introduced new enhancements to Signal AI Studio, its no-code AI training tool designed to help marketers connect search and digital advertising with offline conversions. The platform enables businesses to measure how phone calls from online ads translate into sales, allowing for more precise marketing optimizations.

Signal AI Studio helps brands analyze phone leads and conversion outcomes by using AI-powered signals to detect caller intent and sales conversions. The system integrates with Google Ads, Google Analytics, Meta Ads Manager, Search Ads 360, and Adobe, automatically feeding offline data into marketing platforms to improve ad performance and return on ad spend (ROAS).

Companies including AT&T, AutoNation, and Banner Health use Invoca’s AI to align digital marketing efforts with offline revenue generation.

“Invoca has embedded AI technology into our platform for a decade. With Signal AI Studio, our customers remain at the forefront of AI-driven marketing,” said Nathan Ziv, SVP of Product at Invoca. “This tool empowers marketers to train and refine AI models without needing technical expertise.”

• Tracking marketing impact: Measures how search and digital ads generate phone leads and conversions, allowing businesses to assess campaign effectiveness.
• Optimizing ad spend: Identifies which campaigns drive the most valuable leads, helping businesses allocate budgets more efficiently.
• Enhancing Google Ads performance: Uses phone call data to improve Google Ads Smart Bidding and Performance Max campaign optimization.
• Audience targeting: Retargets potential customers who inquired but did not convert, while filtering out converted leads to avoid redundant ad spending.
• Call handling insights: Provides data on whether marketing-driven calls are being answered and successfully converted into appointments or sales.

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Companies using the system report measurable improvements in marketing efficiency. Frank McGinn, Business Intelligence Analyst at Viasat, stated: “Invoca’s AI analyzes every phone conversation to determine whether a call led to a sale, allowing us to optimize ad spend and improve marketing performance.”

The latest updates to Signal AI Studio introduce new tools to streamline AI model training and deployment:

• Intuitive UI for easy setup: A guided workflow allows users to create and deploy AI signals without technical expertise.
• Multi-signal training: Enables businesses to train multiple AI signals at once, reducing training time by up to 75%.
• AI-powered search: Identifies relevant calls automatically, improving training efficiency.
• Real-time accuracy scoring: Provides predicted accuracy scores for AI signals before and after deployment.

“AI has given us confidence in analyzing call data across all marketing channels, helping us refine campaigns and drive revenue,” said Tim Mogler, Senior Account Manager at Mutual of Omaha.

Featured image credit: Invoca