Launching Structured Data Files v9.1

Today we’re announcing the general availability of Structured Data Files v9.1. All users can now use SDF v9.1 to upload and download SDFs in the Display & Video 360 UI.

SDF v9.1 makes a number of small changes to files supporting Insertion Order, Line Item, and Ad Group resources:

• Added the ability to configure whether certain targeting is set at the Line Item or Ad Group resource-level for Demand Gen Line Items.
• Added a Combined Audience Targeting column to Ad Group files.
• Made the Io Objective column required in Insertion Order files.
• Updated the options available in the Bid Strategy Unit and TrueView Video Ad Formats columns in Line Item files.
• Removed the Bid Multipliers column from Line Item files and the Measure DAR and Measure DAR Channel columns from Insertion Order files.

Full details on the changes between v9 and v9.1 can be found in the Structured Data Files release notes.

SDF v7 is deprecated and scheduled for sunset on November 4, 2025. SDF v7.1, v8, and v8.1 are deprecated and scheduled for sunset on March 3, 2026. If you are still using a deprecated SDF version, follow the instructions in our v9 migration guide to update your integration to use v9 or greater.

If you run into issues or need help with this new version, please follow the instructions in our support guide, or contact us using our contact form.