LinkedIn makes it easier for creators to track performance across platforms

LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. 

LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms, with more integrations planned in the coming year, according to LinkedIn director of creator products Sam Corrao Clanon. Currently, the full list of vendors that have access to the new data API includes Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, Social Pilot, Later, Publer and Vista Social. Third-party vendors do not have to pay LinkedIn for access to the new API, with a free approval form available on LinkedIn’s website.

“What this will do on the creator side, and specifically with regard to their relationship with advertisers, is give a more complete picture of what their reach looks like across platforms, from whatever tool they use,” Clanon said.

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