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Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers 

DATE POSTED:July 3, 2025

This week’s Media Briefing looks into Cloudflare’s new tool that lets publishers block all AI crawlers – at the click of a button – and why publishers are celebrating.

  • An end to publishers’ AI crawler Whack-a-Mole
  • Google ends tests of a feature that previewed recipes, Forbes CEO shares AI strategy, and more.
Cloudflare’s red-button blocker

Publishers everywhere have had reason to celebrate this week as a single Cloudflare toggle gave them a rare, decisive victory in the battle to keep AI bot crawlers off their content.

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