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Media Briefing: AI payouts may be entering a new era 

Tags: media money new
DATE POSTED:July 10, 2025

In this week’s Media Briefing, Digiday senior media editor Jessica Davies looks at how the AI compensation model is evolving beyond flat-fee licensing, with options like pay-per-crawl and pay-per-query starting to emerge as ways for publishers to monetize AI bot traffic.

  • Pay-per-query vs. pay-per-crawl
  • The media’s “traffic apocalypse,” Bloomberg cuts newsroom staff, and more.
New ways emerge to make money from AI bot traffic

AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.

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Tags: media money new