Media Briefing: The anatomy of the publishers’ SEO dilemma

This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier.

• Who’s giving up on Google?
• Media’s latest obsession with prediction markets, publisher lawsuits against Google abound, and more.

If last year was the year AI threw a wrench in the search optimization landscape, this year is the year publishers will have to figure out what to do about it. 

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