This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions.
The volatility of referral traffic is nothing new for publishers. Media executives had a lot to say about their frustration with declining traffic in a closed-door town hall session during the Digiday Publishing Summit in Vail, Colorado, this week — lamenting about everything from trying to make sense of Google’s Search and Discover platforms to the expansion of the tech giant’s AI Overviews feature.
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