Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.

• Market check
• Comcast’s TV network spinoff, The Washington Post’s problems and more

Will there be any cash under the tree for publishers this Christmas? Right now, they’re not exactly sure.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.