Media Briefing: Publishers explore selling AI visibility know-how to brands

This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results.

• Publishers are seeing if they can package their AI citation playbooks into a product to sell
• FT joins Google’s AI pilot program, NYT uses AI to track conservative media, and more

Publishers aren’t just trying to get cited in AI tools like ChatGPT and Google’s AI Overviews — some are looking at how they convert that playbook into a product they can sell to brands.

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