Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

This week’s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact six months in.

• Preferred Sources is another Google update with a data gap
• The Economist braces for its next stage, X’s algorithm deprioritizes traditional news outlets

Six months after Google debuted its Preferred Sources feature, publishers still don’t know how it’s affecting search traffic.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.