Roku and The Trade Desk Partner to Enhance TV Ad Control
These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too.
At its event in New York today...
Microsoft confirms date for Xbox Games Showcase in June
Microsoft has confirmed the date for its Xbox Games Showcase in June, which will be followed immediately by a dedicated Direct on a mystery title.
On June 9, 2024, the showcase will get underway at 10...