Google adds new PMax reporting, generative AI tools
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns.
Why it matters. These updates aim to help ad...
Website migration checklist: 11 steps for success
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons.
H...
Better Google RSA creation and optimization in 3 steps
Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging.
At SMX Advanced 2024, I highlighted the biggest pitfalls markete...