Google cancels plans to scrap cookies
After Google said it would eliminate cookies, sending the advertising industry and policymakers scrambling, they’ve now done a U-turn on the idea.
On Monday, the company said it would no longer get ...
Google offers enhanced conversions consultations
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions.
Why we care. Despite Google’s decision to stall remov...
Could AI eventually make SEO obsolete?
The short answer is, “no.”
Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job?
Early analysis...
Survey: User satisfaction with Google grows in 2024
Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024.
Why we care. Many search ...
Yelp expands ad offerings for national brands and advertisers
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today.
Why it matters. Yelp is looking to attract more enterprise cl...
Mark Zuckerberg Stumps for ‘Open Source’ A.I.
The chief executive of Meta said in an open letter that it was important that the technology was not controlled by a handful of giant companies — including his own....