Google Merchant Center Next rollout expands
Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.
Merchant Center Next (GMC Next) brings a revamped in...
Survey: Search marketing gender pay gap is widening
Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey.
While there is less of a gender pay gap disparity in senior positions, there i...
Google tightens AdMob policies, reshaping ad placement rules
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers.
These changes will impact how and where ads c...
5 ways to incorporate trends into your SEO content strategy
Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged.
A trend-led SEO approach ...
The Kanban approach to efficient PPC campaign management
Have you ever found yourself in one of the following situations?
A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the ...
Judge Says Rapper Needs To Turn Over Any New Rap Lyrics To The Feds
Serving your time is only part of the bargain. Once released, ex-cons can expect to live life with diminished constitutional rights, at least for as long as they’re on parole or supervised release. ...
Sixth Circuit Blocks Popular Net Neutrality Rules From Taking Effect
We recently noted how the telecom industry, with the help of the recent Chevron ruling, was gearing up to deliver what it hopes will be the killing blow to popular net neutrality protections. Protecti...