August, 2024

August, 2024

8 questions to ask your new PPC clients
Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On th...

Lead gen advertising in the automation era: How any brand can succeed
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and A...

AT&T Gets A Wrist Slap For Advertising A Satellite Calling Service That Doesn’t Exist
AT&T’s never been much for worrying about the finer points of reality. This is, after all, a company that spent years lying to its users telling them that capped and throttled wireless service was �...

The Global Race to Control A.I.
We explore who is winning — and what could come next....

Norwegian sovereign wealth fund’s indirect Bitcoin holdings soar 62% in first half of 2024
The Norwegian Government Pension Fund, commonly known as the Oil Fund, has indirect exposure to Bitcoin that rose by 62% during the first half of this year to the equivalent of 2,446 BTC, according to...

Bitcoin market cautious as longs and shorts balance out
Bitcoin’s drop to below $50,000 on Aug. 5 marked the largest drawdown in the current cycle, resulting in substantial profit losses and liquidations. And while BTC has shown solid signs of recovery s...

WazirX revamps asset security, severs ties with Liminal over $235M hack
Indian crypto exchange WazirX, recently targeted in a $235 million hack, has ended its asset custody arrangement with Liminal. In an Aug. 14 statement, WazirX announced it was moving assets from Limin...

Six out of top 10 traditional ETF issuers remain cautious of entering Bitcoin market
Quick Take The highly anticipated launch of the Bitcoin ETFs on Jan. 11, 2024, marked a significant milestone in the digital asset industry. Major players such as BlackRock, Fidelity, Bitwise, Ark, In...

Coinbase cbBTC could challenge BitGo’s WBTC supply in 6 months
Coinbase appears poised to enter the wrapped Bitcoin market following recent disclosures from the firm. On Aug. 13, Coinbase’s official X (formerly Twitter) account teased an upcoming product with a...

U.S. inflation rate hits 2.9% as Bitcoin remains around $61,000
Quick Take According to Trading Economics data, the July US inflation rate came in slightly below expectations, with the...

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B&T Television

November