August, 2024

August, 2024

Google's TV streaming box may cost as much as an Apple TV — what we know so far
Rumors claim the streaming box Google plans to launch as Chromecast replaceemnt will arrive in September with a price that's twice as high as the Chromecast's....

Roku and XR Extreme Reach Partner to Drive TV Streaming Ads Performance
XR Extreme Reach (XR), the global technology company that powers the creative economy, has announced an expanded partnership with Roku. This will allow advertisers to link all ads on the Roku platform...

Trump appeared on a Kick livestream with Adin Ross, then things got weird
Trump and Ross stream from the interior of a Tesla Cybertruck, a gift from Ross to Trump. | Image: Kick / Adin Ross Donald Trump’s presidential campaign took an interesting detour t...

The rugged Apple Watch Ultra 2 has returned to its Prime Day low
The Ultra 2 is like a souped-up Apple Watch Series 9 with better battery life and durability. | Photo by Amelia Holowaty Krales / The Verge It’s possible Apple may release a slew of...

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube
This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-s...

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end o...

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
Marketers want to know how to build a modern brand. That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know ...

Media and advertising dealmaking shows progress, but full recovery is still out of reach
Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise...

WTF is the hybrid coordination tax?
This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coor...

US spot bitcoin ETFs saw $168 million in net outflows yesterday amid market turbulence
Spot bitcoin exchange-traded funds in the U.S. experienced $168.4 million in net outflows on Monday as crypto markets experienced turbulence....

July

S	M	T	W	T	F	S
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30	31

B&T Television

July