August, 2024

August, 2024

As athletes embrace influencer work, ‘a new breed of agency’ emerges
As relationships between athletes and brands evolve, agencies working in sports marketing are also changing. A new class of agency businesses has formed in recent years, combining sports talent man...

Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share of brands’ marketing budgets. G2 has been winning championships in games f...

Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves
Advertising the AI ad tools News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is ano...

US spot bitcoin ETFs attract $45 million, ether ETFs see $23 million in outflows
The 12 US spot bitcoin ETFs returned to net inflows after three days of negative flows that saw about $554 million leave the funds....

Delft startup bags €6.5M for nanotech that enables material discovery in 1 year
Delft-based VSParticle has raised €6.5mn to accelerate material discovery for industrial solutions, such as the production of green hydrogen. Discovering new materials in the lab typically takes ye...

IMF Says It’s Willing to Overlook Bitcoin Risk in El Salvador Agreement
The IMF said that many potential risks associated with Bitcoin “have not yet materialized.”...

Will Meme Coins POPCAT and WIF Surge 2x This Month?
The post Will Meme Coins POPCAT and WIF Surge 2x This Month? appeared first on Coinpedia Fintech News As meme coins are quick to bounce back in these days of bullish relief, the post-bloodbath moves ...

Crypto Bull Run in September? U.S. $50B Buyback & Rate Cuts Could Ignite the Market!
The post Crypto Bull Run in September? U.S. $50B Buyback & Rate Cuts Could Ignite the Market! appeared first on Coinpedi...

XRP Hits $0.60 With Cardano Stuck At $0.33. Will ADA Price Make A Comeback?
The post XRP Hits $0.60 With Cardano Stuck At $0.33. Will ADA Price Make A Comeback? appeared first on Coinpedia Fintech News Amid the broader market recovery, the altcoins are gaining momentum with ...

Crypto News Today : Institutional Investors Fuel Crypto Rally; Bitcoin and XRP PriceSurge
The post Crypto News Today : Institutional Investors Fuel Crypto Rally; Bitcoin and XRP PriceSurge appeared first on Coinpedia Fintech News The total crypto market cap edged 2 percent higher towards ...

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B&T Television

January