I block every ad on YouTube and I’m not ashamed of it
I block every single ad on YouTube. And I’m a hypocrite for doing it. But I’m not ashamed. Because through a series of blunders and malicious decisions, Google has systematically made YouTube a wo...
How to succeed in the era of AI-driven search advertising
Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization.
With the rise of LLMs as an alternativ...
Evaluating technical SEO data: Key segmentation approaches
When training new technical SEOs, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Screaming Frog, Lumar, OnCrawl).
I presented on thi...
Market braces for rate cuts as Fed’s Quantitative Tightening slows
Quick Take
FRED shows that the Federal Reserve’s balance sheet continues to experience gradual quantitative tightening (QT), with a negligible $3.1 billion decline, bringing the total to $7.2 trilli...
