August, 2024

August, 2024

How search query length is shifting in the LLM era: Insights for brands
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 b...

7 ways to segment Performance Max and Shopping campaigns
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and ov...

Kroger, Albertsons Grocery Merger Again Highlights How The U.S. Business Press Is A Bunch Of Mindless Parrots When It Comes To Consolidation
I spent decades as a telecom beat reporter watching the mainstream press cover the telecom industry. I had a front row seat to the endless promises big telecoms like AT&T and Comcast made before a mer...

JD Vance’s ‘Never Trump Guy’ Comment Becomes a Viral TikTok Remix
A mash-up of years-old comments by the Ohio senator with a hip-hop track is finding a broad audience. It’s part of a new genre of videos on the app....

Google Joins $250 Million Deal to Support Newsrooms in California
The agreement includes $70 million from the state, which needs legislative approval. Some lawmakers objected, calling for a more comprehensive solution with tech companies....

AVAX rebounds 7% as Grayscale and Franklin Templeton join network
Avalanche’s AVAX token surged nearly 7% to around $25 following the announcement that major institutional firms — Grayscale and Franklin Templeton — were expanding their products to the blockch...

Tron founder Justin Sun predicts $4 billion revenue boost with meme strategy
Tron founder Justin Sun believes the blockchain’s revenue could soar to $4 billion within the next year if its current meme strategy proves successful. In an Aug. 21 post on X, Sun projected that TR...

Antpool mines consecutive Bitcoin blocks, earns nearly $2 million amid Babylon staking surge
Quick Take Antpool has recently mined two consecutive Bitcoin blocks, securing nearly $2 million in total revenue from both block subsidies and transaction fees, according to mempool.space. Block 8579...

One Bitcoin now buys over 10,000 Big Macs, up from just 51 in 2015
Bitcoin’s purchasing power, as measured by the Big Mac Index, has significantly increased over the past decade. In 2024, one Bitcoin can buy approximately 10,500 Big Macs, a substantial 20,488% rise...

Coinbase to support Polygon token upgrade from MATIC to POL
Crypto exchange Coinbase said it would support the Ethereum layer-2 network Polygon planned token upgrade from MATIC tokens to the new Polygon Ecosystem Token (POL). On Aug. 21, the exchange announced...

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B&T Television

November