5 ways to get Alexa to shut the hell up
“By the way,” Alexa sometimes says after responding to a command, followed by a random tidbit or suggestion you never asked for. Sound familiar?
To be fair, Alexa is just trying to be helpful...
Unlock actionable training, live Q&A, and more for free at SMX
Like it or not, 2025 is just around the corner. And with the New Year will come a slew of resolutions search marketers like you will strive to keep:
Hitting the ground running with generative engine...
The complete guide to optimizing content for SEO (with checklist)
Creating high-quality, helpful content that drives search traffic is more important than ever.
There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that no...
The high cost of PPC efficiency
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a ...
How to overcome bias in PPC for better ad performance
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem.
When considering account structure, there’s an argument to be made for single keywo...
The latest jobs in search marketing
Looking to take the next step in your search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve share...
8th Circuit Says Iowa Can Keep Its LGBTQ-Targeting Book Ban
In one of several ongoing campaigns of hate in our country, the Iowa legislature passed a law that not only changed what schools could teach, but what students could be allowed to read.
First, let’s...
