The high cost of PPC efficiency
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a ...
How to overcome bias in PPC for better ad performance
One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem.
When considering account structure, there’s an argument to be made for single keywo...
The latest jobs in search marketing
Looking to take the next step in your search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve share...
8th Circuit Says Iowa Can Keep Its LGBTQ-Targeting Book Ban
In one of several ongoing campaigns of hate in our country, the Iowa legislature passed a law that not only changed what schools could teach, but what students could be allowed to read.
First, let’s...
Trump Returns to X in Victory for Elon Musk
The former president posted a campaign video ahead of a scheduled interview on the platform with Mr. Musk, who reinstated Mr. Trump’s account shortly after buying the site in 2022....
Elections Officials Battle a Deluge of Disinformation
County clerks and secretaries of state are overwhelmed this year, as they stare down a “perpetual moving target” of new conspiracy theories, political pressure and threats....
