Customers are putting Gemini to work
Google Cloud customers are using generative AI across industries, from customer service to employee productivity and data analysis....
TikTok Search Ads Campaign launch in U.S.
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page.
Previously, ads on TikTok’s searc...
The truth behind AI checkers: A cautionary tale
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not).
The line between AI and human-written content continues to blur rapidly, causing confus...
Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.
These tools aim to help advertisers, especially small businesses, cre...
There is no ‘best’ Google Ads bidding strategy, study finds
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option.
That’s just one interesting findin...
How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact.
Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...
Google adds support for sale pricing and priceType property
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to sp...
4 Reddit ad formats you need to know
Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways.
This ...
