Reddit launches AI-powered tools to boost ad creation

Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.

• These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community.

Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered tools could level the playing field and improve ad performance on Reddit.

How it works.

• Ads inspiration library: A filterable collection of top-performing Reddit ads, with AI-identified creative best practices.
• AI copywriter (beta): Generates Reddit-specific ad copy based on selected inputs and best practices.
• Image auto-cropper: Automatically adjusts imported images to Reddit’s recommended display ratios.

By the numbers.

• Ads incorporating “Redditisms” see 70% lower 28-day view CPAs (according to Kantar Brand Lift Data).
• Mentioning specific Reddit communities is 1.3x more likely to drive lift in Ad Awareness (according to  Reddit Internal Data).

Between the lines. These tools are part of Reddit’s broader strategy to invest in next-generation creative and campaign management solutions, making it easier for businesses to advertise effectively on the platform.

Big picture. As social media platforms compete for advertising dollars, offering AI-powered tools to simplify ad creation could give Reddit an edge, especially among small businesses.

What’s next. Reddit will likely continue to refine these tools based on advertiser feedback and performance data.