September, 2024

Olympics CTV Ad Performance Data From Keynes Digital Shows Lift in Streaming Sports Viewership
New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, su...

Second Assassination Attempt on Trump Causes Bitcoin to Drop
The post Second Assassination Attempt on Trump Causes Bitcoin to Drop appeared first on Coinpedia Fintech News Former P...

Are Cryptos a Good Investment? Unlocking Full Potential with STAKING AI
The world of finance is going through a seismic shift, and at the heart of this change lies crypto staking. As more and more people move to digital assets, one of the very important questions arises: ...

Qubetics: Solving Blockchain Fragmentation with Whitelist Access
Discover How Qubetics Solves Blockchain Fragmentation with Interoperability and Provides Early Access Through Its Whitelist Are you running a small business that accepts payments in multiple cryptocur...

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and ...

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
X’s pitch to advertisers has been a wild ride since Elon Musk took the reins, but their latest pitch is starting to sound like déjà vu. According to a recent pitch deck it has shared with adver...

Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything
The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial c...

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. Ultimately — this case matte...

Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter
The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. According to the latest Media Ad Sales Trend Flash Report from publisher ad management pro...

Google sheds its nice guy poise as the legal heat dials up
Google has evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business, according to the U.S. government’s early evidence in the ongoing ad tech ant...

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B&T Television

September, 2024

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