October, 2024

October, 2024

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Brand spending on influencer marketing continues to grow, but the benefits aren’t being spread evenly. According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly...

Why retailers like Kroger & Walmart are adding streaming services to their membership programs
This story was originally published on sister site, Modern Retail. While Amazon has been offering free movies and shows to Prime members since 2011, more retailers and delivery platforms have added...

TikTok becomes the new water cooler, as workers vent about their jobs online
This story was first published by Digiday sibling WorkLife Workers have had a lot to gripe about over the past few years. Many returned to offices under orders they disagreed with. Some faced layof...

How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
Subscribe: Apple Podcasts • Stitcher • Spotify “Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribe...

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. That’s what digital media company Studio71 hopes to ...

Japanese Police Unravel Monero Laundering Operation in Major Fraud Case
Japanese law enforcement arrested 26-year-old Yuta Kobayashi on suspicion of leading a group responsible for ¥100 million ($663,000) in fraud damages. Officials claimed they traced Monero transaction...

I drove a Volvo XC40 Recharge for a week — and its safety features saved my life
After driving the 2024 Volvo XC40 Recharge Ultimate for a week, it's the only EV I've tested this year to offer safety tech that goes beyond just your audible alerts....

Netflix's new No.1 movie transforms true crime — and I can't stop thinking about it
This chilling crime thriller just claimed the No.1 spot on Netflix, and it hasn’t left my mind. Here’s why it redefines true crime storytelling....

Forget full fibre – NBN Co just revved up HFC to 8.7Gbps speeds in new field test
NBN Co has reached a massive multi-gigabit speed claim in an HFC network field test....

Sky mulls further changes to brand identity, return to MakerDAO on the table
Sky will hold a community call this Friday to discuss rebranding options set forth by founder Rune Christensen....

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