October, 2024

October, 2024

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Gone are the days when big brands were solely reliant on agencies to produce high quality content. Thanks to tools like AI, creators can now get in on the action. With the rise of social media, short-...

Brands are cautious about Google and Meta’s generative AI holiday ad push
This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still uns...

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still v...

AI Briefing: Why Walmart is developing its own retail-specific AI models
The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” er...

As digital advertising has evolved, marketers are re-evaluating their DSPs
Kelly MacLean, vice president, engineering, product and science, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more ...

How contextual, attention and creative data unlock ad relevance for brands
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. For starter...

DSPs are leaning on automation and customer service to drive campaign performance
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better t...

Russia Calls on BRICS Countries to Create New Cross-Border Payments System
Russia reportedly aims to create a new system for cross-border payments between BRICS countries. A report that includes this plan was published ahead of an annual BRICS summit that will be held Oct. 2...

HubSpot to Add Subscription Billing Management Tools With Cacheflow Acquisition
HubSpot plans to add subscription billing management and configure, price, quote (CPQ) tools by acquiring Cacheflow. When the transaction is completed, Cacheflow will become a wholly owned subsidiary ...

Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience, executives o...

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B&T Television

January