DSPs are leaning on automation and customer service to drive campaign performance

Adam Roodman, svp and general manager, Yahoo DSP

As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions, as well as working with platforms that truly partner with them in these aims.

Successful demand-side platforms don’t just drive consistent ROI; they enable businesses to execute with speed and simplicity. Automating ad buying across multiple channels and streamlining work that would otherwise be time-consuming allows marketers to target audiences with precision and efficiency. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.