January, 2025

January, 2025

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over...

Marketing Briefing: What will the some of the major marketing trends of 2025 be?
Predicting what will and won’t be popular throughout the year is a fool’s errand. Whatever you think will be the big thing may not be. Something you never could’ve predicted will probably be the...

How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
Subscribe: Apple Podcasts • Spotify Fast food and quick service restaurant brands had a rough go over the past few years as shoppers have tried to save a few bucks amidst rising grocery pri...

At CES, Omnicom Media Group strikes extended search data partnership with Amazon via Flywheel
Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search da...

Philips Hue is getting an AI-powered lighting assistant
The Philips Hue app already offers a lot of customizable lighting effects, but soon you’ll be able to created personalized ones with the help of AI. | Image: Signify Philips Hue use...

Nvidia is bringing a native GeForce Now app to Steam Deck
Photo by The Verge Nvidia plans to release a native GeForce Now app for Steam Deck “later this year,” according to a blog post. It’s already relatively straightforward to get Nv...

Nvidia’s AI NPCs are no longer chatbots — they’re your new PUBG teammate
Nvidia has spent the last two years showing off its digital “ACE” characters that can have in-game conversations with you using generative AI. But at CES 2025, the company is taking the A...

The ROG Strix Scar 16 and 18 come with a lid that lights up and more RGB
Plenty of lights to go around. | Photo by Antonio G. Di Benedetto / The Verge Following a teaser last month, Asus’ latest ROG Strix Scar gaming laptops have arrived and they’re le...

Asus just announced the world’s first Thunderbolt 5 eGPU
The 2025 Asus XG Mobile, now with standard Thunderbolt 5 instead of a proprietary connector. | Photo by Antonio G. Di Benedetto / The Verge This smoky black translucent box isn’t a ...

Asus’ latest ROG Flow Z13 gaming tablet uses AMD’s new integrated graphics
The 2025 Asus ROG Flow Z13. Asus has a new version of its Surface Pro-like gaming tablet for CES, and it’s making some sizable changes both inside and out. The Asus ROG Flow Z13 fo...

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B&T Television

January