Streaming TV ad rates are falling and Amazon’s the anchor
Amazon’s influence is pulling streaming ad costs downward.
Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds ...
The Rundown: Why changing search habits matter for advertisers
Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google.
The tech giant still enjoys an enormous chunk of the search market ...
Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad...
AI Briefing: The FTC is leaning into ‘tech censorship’
Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws....
