February, 2025

February, 2025

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash
Subscribe: Apple Podcasts • Spotify The house built around diversity, equity and inclusion is coming apart brick by brick. Since last summer, brands, retailers, holding companies and, most ...

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
It’s funny how much social media marketing matters. You never think people would wax poetic about the supposed death of a brand mascot — and yet that’s exactly what’s happened with Duo the Duo...

As more creators expand to episodic content, studios want to repurpose and syndicate their shows
Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe they don’t have to go that route. Thanks to a variety of revenue streams, b...

Breaking Ground: Solving Construction’s Delayed Payments With Digital Tools
Systemic payment inefficiencies in the construction industry hamper timely project completion and drive higher costs. General contractors spend more time managing payments than they did in 2023, despi...

Refunds, Right Now. Reshop Targets Gen Z and Millennial Shopping Pain Points
Anthony Eisen is no stranger to shaking up the financial landscape. As the co-founder of Afterpay, he helped transform the buy now, pay later (BNPL) sector, giving consumers a more flexible way to sho...

Keeping Up With the CFOs: The Value of Benchmarking Middle-Market Working Capital Efficiency
That which can be measured can be improved. The statement is often attributed to management consultant Peter Drucker. The right data, collected and analyzed at the right time, helps executives crystal...

Payments Go From Mono to Modular: Why North Says ISVs Are the Big Winners
For decades, payments infrastructure was largely controlled by major financial institutions and legacy processors, with limited flexibility for customization. However, the rise of open banking, cloud ...

Consumers Say Instant Payments Key to Healthcare Patient Satisfaction
The ease of paying everything from phone bills and credit card balances to car loans and mortgages through a variety of payment solutions is something consumers have come to expect. However, one space...

Mobile Phones Become the Storefront for Today’s On-the-Go Consumer
Mobile phones have long been our go-to cameras, atlases, encyclopedias, newspapers, calculators, clocks, calendars and, occasionally, telephones. It was only a matter of time before they became the pr...

62% of Credit Card Outsiders Use Alternative Credit Products
Many consumers without credit cards face financial challenges. The PYMNTS Intelligence report “What Credit Card Outsid...

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B&T Television

February