March, 2025

March, 2025

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
Agency holding companies are gradually remolding themselves. No longer constellations of disparate talent, some of them now behave as “operating companies”. That’s partially a branding trick,...

Scope3’s latest launch is as much about the economics of ad tech as it is about AI
Related Insights The Programmatic Marketer Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’ Read More ...

Target’s ad business had a good year, but can it become a retail media powerhouse?
By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Target’s ad business raked in $649 million in revenue, up 25% from the $52...

Episode 2 Mom’s at Work: Starting a family, navigating fertility support and employer benefits
Subscribe: Apple Podcasts • Spotify Starting a family is one of the most exciting moments in life. But for so many people, the reality comes with unexpected hurdles — whether it’s strug...

BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?
BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-gen...

Crypto-Focused SPAC RTAC-I Files for $175M IPO
Global Client Advisory Group (GCAG) announced that its affiliate, Renatus Tactical Acquisition Corp I (RTAC-I), has filed for an initial public offering (IPO) with the U.S. Securities and Exchange Com...

This is the one Irish movie I watch every St Patrick’s Day — and viewers rate it 92% on Rotten Tomatoes
Watching "Belfast" has become my annual St. Patrick's Day tradition and the movie celebrates one of my favorite places....

I tried this designer kitchen scale and was disappointed at first — but the dual lid makes it worth it
Compact and flexible I tried this designer kitchen scale and was disappointed at first — but the dual lid makes it worth it...

Not swimming or Pilates — a Harvard study reveals this exercise protects memories and keeps your mind sharp
Harvard researchers have discovered that the best form of exercise when it comes to protecting your memories and keeping your mind sharp is walking....

I watch Netflix for a living — here’s the 7 new shows and movies I’d stream this week
Dig into all the new Netflix TV shows and movies heading to Netflix this week, including "The Residence," "Den of Thieves 2: Pantera" and more....

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B&T Television

March